Shock Nahi Lagega - Havells’ promise to Indians
Havells has launched a new ad campaign with the tag line “nahi lagega, nahi lagega shock”. The ad is well done this time round and really conveys the message very well. Their previous set of ads with a tagline - “shock laga kya?” - always involved people receiving an electric shock from the switch and mocked the customers. Compared to the previous message, the new one is a well-thought out, positive message and cleanly conveys the advantage to the common man.
However, what set me wondering is the promise of “nahi lagega shock” itself. Now, a switch manufacturing company can only do so much if the electrician himself has not taken care of the grounding and earthing, right? So, although the message is clean and clear - I would really like to see a) how they will ensure that their positioning and the common man’s experience is not tangential and b) what are they doing to ensure they really deliver?
Anyhow, kudos to the twist on the message, which really makes the ad build on the brand image, instead of just mocking at the customers.
