Tata Indicom Launches Per Call Billing
Even as the GSM arm of Tata’s experiments with the per second billing model in India in partnership with Docomo, the CDMA arm, Tata Indicom, has launched a innovative plan of “Per Call” based billing in local networks. This is a revolutionary concept and could probably be a last ditch effort on the part of Tata Indicom to increase its shrinking customer base.
However, the problem of signal non-availability plauges both the Tata networks alike and as I have mentioned in a couple of blogs earlier too, just decreasing the price for a call is not a sufficient enough reason for most consumers to switch. These marketing tactics without a long term focus on improving signal reach will only win them a transient customer base, at best. Connectivity in today’s world is assumed to be ubiquitious and when consumers want to reach each other in a timely manner they will not put up with nice sounding “not reachable” messages.
